Fw: A Thank You Message From Carl's Jr.

[Carolyn Foley <http://www.gte.net/~carolyn.foley2>]

-----Original Message-----
From: http://www.CKR.com/~ADRESP <http://www.CKR.com/~ADRESP>
Date: Monday, November 24, 2003 3:34 PM
Subject: A Thank You Message From Carl's Jr.

Thank you for your message regarding recent Carl's Jr. advertising featuring a 
young woman riding a mechanical bull and -- in another spot -- Hugh Hefner. 
While reasonable people can certainly disagree as to the impact of our 
advertising, we'd like you to know that it is targeted toward a specific 
audience -- young men between 18 and 34 years old. It is not intended to 
appeal to children; and, therefore, we do not attempt to run it at times or 
during programs that children would typically view. Regardless, we regret that 
you took offense to the contents of the ads -- that was not our intention.

We appreciate the time you have taken to express your concerns. Rest assured, 
your feedback is taken directly to our executives at the highest level within 
the Carl's Jr. organization.

We hope to have the opportunity to serve you in the future.

Sincerely,

Caroline Leakan
Vice President, Corporate Communications