Re: Alliance has a new name (fwd)

[robert <http://dummy.us.eu.org/robert>]

 > From: Noelle <noelle>
 > Date: Wed, 27 Mar 2019 10:44:41 -0700 (PDT)
 >
 > Excite Credit Union?
 > Sounds kind of kinky to me.
 > After August 1 do we have to update the trust documents?

I don't think so.  I don't think we have any Alliance assets in the trust
right now.

 >  > Date: Wed, 27 Mar 2019 17:40:17 +0000 (UTC)
 >  > From: "Alliance CU" <http://www.email.alliancecu.org/~marketing>
 >  > 
 >  > We're excited to announce our new name.
 >  > 
 >  > Hero Image-2 (
 >  > https://info.alliancecu.org/e2t/sc2/MmZ-8ykBDQ0W6t6LQH6HfTXbW7wvvqJ5mwwHjW1cjkXT871dJLdBzP8M04 )
 >  > 
 >  > Dear Noelle,
 >  > 
 >  > On August 1st, Alliance Credit Union will become:
 >  > 
 >  > The new name reflects our ceaseless commitment to all those we serve across 
 >  > the U.S. – from where-I-live to Wilmington, North Carolina. The 
 >  > decision to change name and brand was not simple. Several reasons brought us 
 >  > to this necessary conclusion:
 >  > 
 >  > 1. The name was confusing. There are over 115 financial institutions with 
 >  > the Alliance name and over 20 Alliance Credit Unions nationwide. Changing 
 >  > the name and brand allows us to be more prominent in the financial arena.
 >  > 
 >  > 2. We will be even more involved in the communities we serve. We are 
 >  > executing on a larger strategy of doing good in the communities we serve by 
 >  > volunteering, partnering with non-profits primarily to help foster care and 
 >  > other at risk youth, and serving the under-served.
 >  > 
 >  > 3. The name was dated. The name has rarely changed over the past 65 plus 
 >  > years. It is time for us to update the look and feel of the credit union to 
 >  > be more modern and attractive.
 >  > 
 >  > Over the course of the next few months, we will be rolling out sweeping 
 >  > changes across our organization. This means you’ll see updates to our 
 >  > letterhead, branches, signage and website.
 >  > 
 >  > If you have questions (and we know you might), review our FAQs (
 >  > https://info.alliancecu.org/e2t/sc2/MmZ-8ykBDQ0W6t6LQH6HfTXbW7wvvqJ5mwwHjW1cjkXT871dJLdBzP8N04
 >  >  ) . If you need specific questions answered, feel free to 
 >  > stop by a branch, call us at 800.232.8669, or visit our website at 
 >  > AllianceCU.org/rebrand (
 >  > https://info.alliancecu.org/e2t/sc2/MmZ-8ykBDQ0W6t6LQH6HfTXbW7wvvqJ5mwwHjW1cjkXT871dJLdBzP8P04
 >  >  ) . On behalf of the Board of Directors and the leadership 
 >  > team, we offer you our gratitude for your continued support for the credit 
 >  > union.
 >  > 
 >  > With great excitement,
 >  > 
 >  > Brian J. Dorcy
 >  > 
 >  > Donna Rhody
 >  > 
 >  > President/CEO
 >  > 
 >  > Alliance Credit Union
 >  > 
 >  > Chairperson of the
 >  > 
 >  > Alliance Board of Directors
 >  > 
 >  > Alliance Credit Union 237 Racine Drive / 3315 Almaden Expy., Suite 55  
 >  > Wilmington/where-I-live NC/CA 3/95118 USA
 >  >