| Quick edit... ————————————————————— Hi everyone! My name is Morgane Byloos and I am running for the Board of Directors. I joined Unumhum Brewing as a member at the beginning of this year and have been involved in marketing ever since. I attend every board meeting and participate in most events to photograph our team in action and post to our social media outlets on a daily basis. I was recently appointed Chair of the Marketing Subcommittee. Let me just start by saying this: Craft beer is my passion, my hobby and my job. I was born in Brussels, Belgium and was probably fed beer in my baby bottle (well… let’s hope not). Beer has been a passion of mine ever since I was a teenager (because it is legal in Belgium), and it’s followed me across the pond. A number of you have already met me and/or worked with me, but I wanted to give you a little bit of background information about myself as well as some ideas I’d like to implement should you pick me as one of the board members. In short, I have a background in journalism, PR, craft beer, marketing and sales management. But let’s dig in a little… About 10 years ago, I was heavily involved in website setups and maintenance and was the editor-in-chief of a local San Francisco news site. I then switched careers and worked in sales and business management for a large corporation in the construction/industrial supply industry. Within the past year, I started A Belgian’s Beer Diary (@abelgiansbeerdiary) on Instagram and a blog by the same name (www.abelgiansbeerdiary.com), both of which have gotten quite a bit of traction. This has allowed me to get involved in the craft beer community and get to know brewery owners, brewers, taproom managers, craft beer influencers, etc. I also acquired the Cicerone Certified Beer Server certification and have taken numerous craft beer courses. As a result of this more recent venture, I have been able to develop business relationships with a lot of the local breweries and am currently contracted by a few of them to curate their social media content (which I do for Unumhum Brewing as well). These relationships brought me to introduce Unumhum Brewing to Clandestine Brewing and spearhead the recent collaboration efforts for Covert Cloud Hazy IPA. This was Umunhum’s first collaboration and the project was completed successfully at the beginning of August, resulting in substantial sales and increased exposure to the craft beer community and its customers. Additionally, our Instagram following has almost tripled since I first started posting in April of this year. It is my plan to continue leading the marketing efforts as well as increase our presence in the craft beer community. I also want to continue to build a strong marketing subcommittee, which will be in charge of the monthly newsletter, the website, the social media platforms and the future quarterly newsletter. I believe it is crucial that Umunhum engages with its current member-owners as well as members of the public. Craft beer is above all a community, and Umunhum is a team effort. I would like to start putting together a quarterly newsletter in the form a digital pamphlet with engaging articles, detailing business performance, member ideas, beer and co-op community related content, subcommittee happenings, etc. This will allow our member-owners to better understand our business and get involved where their help is most needed. I believe my experience in marketing, business and craft beer have landed me a great combination of skills that I would be happy to continue sharing with Umunhum. With your support, I look forward to help our co-op brewery reach new milestones and increase our presence in the local craft beer community! Cheers! —————————————————————————— Morgane Byloos A Belgian's Beer Diary @abelgiansbeerdiary 415-505-0147
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