Re: Fw: Nerd Out on Bike Data

[Robert <http://dummy.us.eu.org/robert>]

Ah.  This perfectly explains why Elisabeth doesn't ride a bike.

 > From: Noelle <noelle>
 > Date: Wed, 16 Sep 2020 16:54:33 +0000 (UTC)
 >
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 >     ----- Forwarded Message ----- From: Shiloh Ballard <
 >     http://www.bikesiliconvalley.org/~shiloh>To: Noelle <http://dummy.us.eu.org/noelleg>Sent: 
 >     Tuesday, September 15, 2020, 04:00:03 PM PDTSubject: Nerd Out on Bike Data
 >   Nerd Out on Bike Data
 > We’re excited to announce the release of the first ever report 
 > detailing public attitudes towards transportation and bicycling in Santa Clara 
 > County.  
 > |  
 > |  We’re beyond excited to announce the release of the first ever report 
 > detailing public attitudes towards transportation and bicycling in Santa Clara 
 > County. To share that excitement and the research results, we’re hosting a 
 > zoom forum on September 24th, 7pm (PDT) with Dr. Kevin Fang of Sonoma State 
 > University and Shiloh Ballard, Executive Director of Silicon Valley Bicycle 
 > Coalition. Are you curious whether things like the “cool” factor prevents 
 > folks from riding and does that differ amongst ages/genders/ethnicities? Do you 
 > wonder whether people are supportive of slowing down cars to make the streets 
 > more safe? And what are the biggest factors that determine a person’s 
 > transportation choice? Register here to join the conversation. 
 >    |
 > 
 > It’s a little difficult to make this sound as exciting as it really is but 
 > imagine this dilemma. 
 > 
 > The bike movement is made up of very passionate individuals who can’t quite 
 > understand why everyone doesn’t ride a bike. These bike advocates are the 
 > people tasked with figuring out how to get other people to ride. Couple that 
 > with the fact that, typically, in the nonprofit world, we are resource 
 > constrained, meaning we can’t actually spend money collecting data to develop 
 > logical solutions. So, how have we advocates decided what programs to pursue, 
 > what types of policy changes to make, and what projects will get folks to ride? 
 > Historically, we have relied a lot on gut. What worked in getting me to ride 
 > will probably work for you, right? Maybe. 
 > 
 > Here’s one piece of data that makes us question whether that’s true. The 
 > vast majority of people who ride are white and male. Why aren’t more women 
 > riding? Why aren’t more folks of LatinX ancestry riding? Is a confident rider 
 > who is comfortable taking a lane able to adequately understand and advocate for 
 > the concerns of a parent who wants to pedal with their child to the library? 
 > 
 > We suspect the worldview and perspectives of those of us in the bike movement—
 > those of us who already ride— have limitations. We have blinders. 
 > 
 > That’s why we are so excited to finally have public opinion research that can 
 > help us see better. How does the non-riding community feel about bicycling? 
 > What holds them back? Why do they choose a car? And are there different answers 
 > to these types of questions across age, gender, ethnicity, income and more?
 > 
 > With funding from Santa Clara County and in partnership with the Mineta 
 > Transportation Institute at where-I-live State University, we hired Change Research 
 > to poll every day people, 1000 of them in Santa Clara County.
 > 
 > The results are in and we now have a treasure trove of data. Click here to 
 > visit the page with links to the report and data. Some interesting nuggets of 
 > information include:
 >    
 >    - Speed is the top factor people use to determine their transportation mode.� >    �
 >    - #2 is safety from crime, which is rated much higher by women and in 
 >    particular women of color.
 >    - Overall, 50% of people say they would like to drive less with the 
 >    exception of Trump voters and men of LatinX descent.
 >    - If you rode a bike as a child and kept riding through the teenage years, 
 >    you are much more likely to ride as an adult. This speaks to the importance 
 >    of public investment in Safe Routes to Schools programs, in particular 
 >    programs that continue through high schools (which most do not, at present.)
 > 
 > Join us and the Mineta Transportation Institute for a forum to dive deep on 
 > this data. Click here to read the report and go directly to the raw data 
 > yourself to nerd out!
 > |  
 > |  Register!  |
 > 
 > |  This Zoom forum is one in an ongoing series of educational forums brought to 
 > you by SVBC. The next one is on SVBC's recently released Network Priority Tool (
 > NPT), a tool for advocates and cities to prioritize bike projects. You can 
 > sign up here.   |